Media Buyers
AI Media Buying for Ecommerce Brands: A Practical Campaign Workflow
Quick Answer AI media buying for an ecommerce brand works best as a connected workflow: catalogue data drives creative generation, approved creative…
FabFunnel blog
Guides for teams that test ads at volume.
Practical guides on Meta, TikTok and NewsBreak ads, creative testing and running campaigns at volume, from the team behind FabFunnel.
AI Ads Manager
AI Ads Manager for Agencies: Managing Multiple Client Campaigns
Quick Answer For an agency, an AI ads manager is only useful if it works across every client account at once rather…
Advertising Management
AI Ad Management for Ecommerce Brands: A Practical Workflow
Quick Answer Automated ad management for an ecommerce brand covers three practical jobs: keeping campaign structure aligned with a changing product catalogue,…
AI Advertising
AI Advertising for Multi-Product Ecommerce Brands: How to Build Ads at Scale
Quick Answer AI advertising for a multi-product ecommerce brand means generating and launching ad creative directly from your product catalogue instead of…
Facebook Ads
Facebook Ads Analysis: How to Read a Report Without Getting Fooled by Vanity Metrics
Open any Facebook Ads Manager dashboard and you’ll see a wall of green arrows. CTR up. Impressions up. Reach up. Engagement up.…
Creative Management
Creative Management Platform: How FabFunnel Skips Downloads and Re-Uploads From Generated Ad to Live Campaign
Most ad creative workflows have an invisible tax: someone generates or designs an asset, downloads it to a desktop, then re-uploads it…
Creative Testing
How Long Should Creative Testing Run Before You Trust the Results?
Quick Answer: Give a test a minimum of three to seven days of live delivery, and hold off on a final call…
TikTok Ad
How AI Can Optimize TikTok Ad Campaigns for Better Performance
“AI-optimized” gets attached to almost every TikTok ad campaign pitch right now, and most of it is vague by design – it…
Facebook Ads
Facebook Ad Campaign Management: Where Handoffs Between Strategy and Execution Break
A campaign clears strategy review, targeting is set, budget is allocated, creative direction is approved, and then it stalls, or launches wrong,…
Creative Automation
Creative Automation for Teams of One: Running a Full Ad Pipeline Without a Designer
If you’re the only person running paid media at your company, creative is usually the first thing to stall. Media buying, reporting,…
AI Advertising
AI Advertising Tools: The Difference Between Generation, Automation, and Optimization (And Why It Matters for Your Stack)
Quick Answer: “AI advertising tools” is not one category, it’s three, and they solve different problems. Generation tools create creative and copy…
Advertising Management
Ad Management Tool Buying Checklist: 9 Questions to Ask Before You Subscribe
Most ad management tool demos are built to answer one question: does this look impressive in 20 minutes? That’s the wrong test.…