Video Analysis ✦ FAB AI
Video ad analysis with AI.
Part of FabFunnel
Most video ad analysis is opinion. The hook felt weak. The CTA wasn't clear. Video Sage replaces the instinct with a structure: it takes a video and returns an executive summary, the hook and the psychological principle behind it, a shot-by-shot storyboard, and the marketing framework the ad is built on. Then it generates new concept scripts from that analysis, so the diagnosis turns into a brief.
The film
See Video Sage in action.
Upload a video ad and get the hook, a timestamped script, a shot-by-shot storyboard, and the marketing framework, then turn it into new concepts.
The problem it solves
Why video ads underperform without video ad analysis
- Gut feel is not diagnosis
You know it underperformed. You don't know where
A video can lose the viewer at the hook, in the middle or at the close. The aggregate number tells you it happened. It does not tell you which of those three it was.
Creative feedback is guesswork
Without video ad analysis, "make it punchier" is the entire brief. You fix the wrong thing, ship a variation of the same mistake, and pay for the test again.
Scaling a winner without understanding it is expensive
You can copy the surface of an ad that worked and miss the structure that made it work. The next video is built on a resemblance rather than a reason.
The video ad analyzer
The video ad analyzer that reads like a creative strategist.
Scrub the timeline or switch tabs. Every beat of the ad lines up across the script, the storyboard, and the framework, and every field stays editable.
Harbor Bottle UGC ad.mp4
Video Ad Analyzer Every field editable
Executive summary
- Video brief
- UGC-style ad for an insulated bottle. Speaker: a commuter filming on her phone. Audience: busy adults who carry a bag all day. Objective: drive sales through everyday convenience.
- Video captions
- Bold white captions, center-bottom, one line at a time.
Hooks
- Hook content
- “I stopped buying coffee on the way to work.”
- Psychological principle
- Curiosity, then a personal payoff.
- Advantages
- Keeps drinks hot or cold all day
- Leak-proof lid for any bag
- Fits cup holders and side pockets
Breakdown: script
| Timeline | Dialogue |
|---|---|
| 00:00 | I stopped buying coffee on the way to work. |
| 00:04 | Every cup went cold before my first meeting anyway. |
| 00:08 | This keeps it hot the whole morning. |
| 00:13 | It fits my bag and it doesn't leak. |
| 00:18 | Grab yours and bring your own. |
Breakdown: storyboard
| Timeline | Scene | Visuals | Camera | Sound effects |
|---|---|---|---|---|
| 00:00 | Hook | Woman on a train platform holds up the bottle | Handheld selfie | Station ambience |
| 00:04 | Problem | Close-up of a paper cup in a bin | Close-up | None |
| 00:08 | Product reveal | She twists the lid and steam rises | Macro shot | Lid click |
| 00:13 | Use case | Bottle drops into a backpack side pocket | Point of view | Zip sound |
| 00:18 | Call to action | Bottle on a desk with the product name on screen | Medium shot | None |
Marketing framework analysis
AIDA
Attention from a habit change in the first line. Interest from the cold-cup problem. Desire from the steam reveal and the bag test. Action from a direct invite in the last beat.
PAS
Problem: coffee that goes cold. Agitate: money spent on cups that end up in the bin. Solve: one bottle that keeps it hot and travels without leaking.
Generate concepts
The Cold Cup Count
- Big idea
- Tally every cup thrown away in a week, then swap to one bottle.
- Visual direction
- Quick cuts of cups piling up, then one clean bottle on the desk.
- Psychology
- Loss aversion, habit change
Script: timeline, visuals, audio and CTA
Bag Test
- Big idea
- Put the bottle through a real day: backpack, gym bag, car.
- Visual direction
- Point-of-view shots moving between bags, lid always closed.
- Psychology
- Social proof through demonstration
Script: timeline, visuals, audio and CTA
Desk to Dinner
- Big idea
- Follow one bottle from the first meeting to the evening walk.
- Visual direction
- Warm morning tones shifting to evening light.
- Psychology
- Identity, routine
Script: timeline, visuals, audio and CTA
Steam Check
- Big idea
- Open the bottle at the end of the day and show the steam.
- Visual direction
- A single macro shot with a clock on the wall behind.
- Psychology
- Proof, curiosity
Script: timeline, visuals, audio and CTA
One Less Stop
- Big idea
- Show the time saved by skipping the coffee queue.
- Visual direction
- Split screen: queue on the left, walking past on the right.
- Psychology
- Convenience, time value
Script: timeline, visuals, audio and CTA
How it works
From video ad analysis to a shootable brief
Upload
Upload the video, or send one in
Upload an MP4, MOV or WMV from your machine, pull one from your Creative Library, or send a competitor video straight from Industry Insights with Analyze Video.
Script
Get the full video ad analysis
One action runs the analysis and generates scripts together. You get an executive summary, the hook with its psychological principle, the advantages the video claims, a script and storyboard breakdown, and the marketing framework in play.
Storyboard
Correct it, then generate from it
Every field in the analysis is editable, so it is a working document rather than a static report. Fix anything the model read wrong, then generate one to five new creative concepts from the corrected version.
What it analyzes
What video ad analysis surfaces
- Executive summary
The video in two fields
A video brief naming the format, the speaker, the audience and the objective, plus a caption style note recording how the on-screen text is treated. A quick read on what kind of ad you are looking at.
What the ad is doing, in one line
- Hook
Hook content and the principle behind it
The verbatim opening line, the psychological principle it runs on, and an enumerated list of the advantages the video claims. Naming the principle is what makes the hook reusable, because you can rebuild it for a different product.
The principle behind the hook, named and reusable
- Script and storyboard
Shot by shot, six columns
Toggle between a Script view, which is a timeline against the dialogue at each timestamp, and a Storyboard view covering timeline, scene, visuals, dialogue, camera and sound effects. Scene functions are named: Introduction, Feature Highlight, Usage Demo, Social Proof, Smart Features, Organization, Call to Action. Camera language is recorded as medium, macro, handheld, point of view or close-up.
Every beat, with its camera and sound design
- Framework
Marketing framework analysis
The ad read against a named framework such as AIDA or PAS, explaining how the structure builds toward the close. This is the part that transfers. The same framework carries into your next brief even when the product is different.
Why it persuades, not just what it shows
- Concepts
Generate new concepts from the analysis
Set a slider between one and five and generate concepts from the record. Each carries a title, a big idea, a visual direction, the psychology it leans on, and a four-column script covering timeline, visuals, voiceover and CTA. The psychology field names the actual biases: loss aversion, authority bias, social proof.
Diagnosis becomes a shootable brief
- From Insights
Competitor video straight into the analyzer
Find a competitor's video ad in Industry Insights and send it in with Analyze Video. Their structure becomes your playbook without anyone transcribing anything.
Their winning ad, deconstructed
Before / after
What changes when you run video ad analysis
| Without FabFunnel | With FabFunnel |
|---|---|
| You know a video underperformed, with no view of its structure | A shot-by-shot storyboard showing what was said, when, and how it was shot |
| Creative feedback based on instinct | The hook, its psychological principle, and the framework, all named |
| Rebuild the whole video because something in it did not land | Fix the beat the breakdown points at and leave the rest alone |
| Scale a winner without knowing what made it work | The framework analysis explains the structure, so the next brief repeats the logic |
| Watch a competitor's video four times and take notes | Send it from Industry Insights and get the storyboard back |
Works best with
Where video ad analysis fits in the workflow
Industry Insights
Find a competitor video worth deconstructing and send it straight in.
Explore Industry InsightsCreative Generations
Turn the concept scripts into finished video with Genie.
Explore Creative GenerationsCreative Library
Pull a video you already have stored, or save the result back.
Explore Creative Library
- 6storyboard columns per scene
- Up to 5concepts per analysis
- 3formats accepted: MP4, MOV, WMV
Where it sits
See it. Build it. Launch it.
Find a video ad, take it apart, then build and ship your own version.
See it
- Industry Insights Send any video ad to Video Sage
- Video SageYou are here
Build it
Launch it
What it doesn't do: Video Sage analyzes video ads. It doesn't generate video (Genie does), and it doesn't show retention, drop-off points, or predicted results.
FAQ
Common questions about video ad analysis
How Video Analysis reads your video ads and shapes the next round. Can’t find what you need? Book a demo
Does Video Analysis generate video?
No. It analyzes video and generates concept scripts. Video generation is Genie’s job, in Creative Generations.
What formats does it accept?
MP4, MOV and WMV. Upload from your machine, pull from your Creative Library, or send a competitor ad in from Industry Insights.
What does it return?
An executive summary, the hook and its psychological principle, the advantages claimed, a script timeline, a six-column storyboard covering visuals, dialogue, camera and sound, and a marketing framework read such as AIDA or PAS. As an AI video ad analysis tool it reads structure, so the output transfers to a different product and a different offer.
Does it work for both Meta and TikTok ads?
Yes. Meta video ad analysis and TikTok video ad analysis both run through the same breakdown, because the analysis reads the video itself rather than platform delivery data.
Does it tell me how the video performed?
No. Video Sage analyzes structure, not delivery. It reads what is in the video, not what the video did in an auction. Spend, conversions and CPA live in reporting.
Can I correct the analysis?
Yes, and you should. Every field is editable. Fix anything read wrong before generating concepts from it.
Can I analyze a competitor's video?
Yes. Find it in Industry Insights and use Analyze Video on the ad card.
Is Video Analysis part of the standard plan?
It is part of FAB AI, alongside Industry Insights and Genie, and part of the full FabFunnel platform.