For ecommerce
Ads for every product in your store, launched together.
Catalogue, Genie and Bulk Launcher in one flow
Launch on Meta, TikTok and NewsBreak
Whether you are a single-founder DTC brand or running an ecom brand team, the same thing eats the week: campaign operations rather than the work that moves revenue. FabFunnel is an ecommerce advertising platform that handles the infrastructure. Creative generated from your product records, launches built once and multiplied across accounts, and rules that watch spend on the schedule you set.
7-day free trial on Growth Starter and Pro. Card required.
The bottlenecks
What an ecommerce advertising platform has to solve
- Three ways momentum dies
Creative production slows every launch
Waiting on a designer or an agency costs days per launch. The promo window closes while the assets are still in review.
You can't test enough angles per SKU
Budget concentrates on two or three safe creatives per product because that is all anyone had time to make. That is guessing with a bigger sample size, not testing.
Campaigns bleed budget unmonitored
You are running a business. Nobody is checking Ads Manager every hour, and the spend does not pause itself.
Where it launches
One launch, three networks your shoppers use.
Bulk Launcher ships to Meta, TikTok and NewsBreak from the same flow. Google, Snapchat, OpenAI Ads and BIGO connect for reporting only.
Meta
The full structure down to placements, with Advantage+ catalogue ads and Static, Flexible and Carousel creative.
TikTok
Bulk launch, relaunch and clone into your TikTok ad accounts, with targeting templates saved for TikTok.
NewsBreak
Genie makes native image and video for NewsBreak, and Bulk Launcher ships it with its own targeting templates.
Try it
Pick a product. Watch it become a launch.
Three steps, the same ones you run in the app: sync the product, generate the ads, send them to launch.
Catalogue · Products
Shopify · auto-sync on
Product record
Pulled from your store into Catalogue. Genie reads this, plus your brand guidelines.
Genie · Product Ad
Pick the formats. Every ad comes with its headline and primary text.
Image
Video
Made for warm daysLinen overshirt · $68
Three colors, one easy fitLinen overshirt · $68
Pack light this summerLinen overshirt · $68
Bulk Launcher · From Genie
Choose where the ads go. The same launch reaches every account you pick.
3 ads into 2 ad accounts on Meta and NewsBreak
The workflow
How the ecommerce advertising platform fits your workflow
- Creative Generation
Genie reads your catalog, not a prompt
Connect a Shopify store and your products sync in. Genie generates image and video ad units from the actual product record, including its sibling variants, so a shade rail comes back with your real color names rather than invented ones. Each variation arrives as a complete ad unit: creative, primary text, headline and description.
- Bulk Launcher
One configuration, more SKUs
Configure the campaign structure once and the launcher multiplies it across every ad account you selected. Naming tokens keep each entity identifiable. Product launch, new angle, seasonal push: one run instead of a manual build in Ads Manager.
- Industry Insights
See what your category is running
See which ads ecom brands in your niche are live with on Meta, NewsBreak, and SmartNews. Track competitors as pages or domains, read their offer map and angle mix, and find the hooks getting traction before you spend testing your own.
- Automation rules
ROAS guardrails on your schedule
Set conditions on ROAS, CPA, CTR and spend. Campaigns that miss get turned off. Winners get more budget, up to a dollar limit you set so a percentage increase stops where you tell it to. Rules evaluate as often as every 30 minutes, with Slack alerts for anything you want a person to see first. That is ecommerce campaign management on the schedule you set.
- Multi Ad Account Reporting
Every platform, one report
Meta, TikTok, and NewsBreak in one view, synced every 15 minutes, plus Google, Snapchat, OpenAI Ads, and BIGO in reporting. In Meta reporting, tracker columns bring CPA and CVR from Voluum, ClickFlare, RedTrack, or Everflow into the same row as the platform numbers.
- Co-Pilot
A second opinion during a launch
Ask what is underperforming and why. Co-Pilot (beta) answers from your live account data with charts, tables and budget recommendations, each carrying the figures behind it. It recommends. It never changes a campaign on its own.
Before / after
Ecom campaign ops: before and after
What changes across a week of running ads on a full catalog:
| Without FabFunnel | With FabFunnel |
|---|---|
| Wait days for creative from a designer or agency | Genie generates product ad variations from the Catalogue record, multiple variations per run |
| Build each campaign variation by hand across three platforms | One configuration, multiplied across the accounts you select, in bulk |
| Check Meta, TikTok, and NewsBreak separately to see performance | All three platforms, 15-minute sync |
| Campaigns burn budget with nobody watching | Rules evaluate on your schedule and act inside limits you set |
| Guess what angles competitors are running in your category | Industry Insights shows what is live in your niche on Meta, NewsBreak, and SmartNews |
| Advertise the ten products you had time to make creative for | Generate creative per SKU, including the ones sitting dormant |
Who it's for
An ecommerce advertising platform for founders and brand teams
Single-founder DTC brand
Running the ads yourself means every hour on setup is an hour not spent on product, suppliers or customers. An ecommerce advertising platform should give that hour back.
- Creative production slows every launch
- Can't test as many angles per product as you need
- No time to watch campaigns all day
Ecom brand team
You have people, but coordination costs eat the launch speed you were hiring for. An ecommerce advertising platform has to remove handoffs, not add a tool.
- Creative review cycles delay launches
- Reporting is fragmented across platforms
- Scaling adds manual work rather than removing it
The outcomes
What changes on a full ecommerce advertising platform
- Every SKU
Creative per product, not just the top ten
Genie works from catalog records, so dormant SKUs get tested too
- 3 platforms
Meta, TikTok, and NewsBreak from one run
Plus Google, Snapchat, OpenAI Ads, and BIGO in reporting
- Your schedule
Rules evaluating your ROAS and CPA targets
Acting on the rules you set
Customer story
What ecom brands say
We have all the tools in one dashboard. We don't have to juggle between four or five different tools anymore.
FAQ
Common questions about the ecommerce advertising platform
What ecommerce and DTC teams ask before running ads across a full catalog. Can’t find what you need? Book a demo
Do I need a creative team to use FabFunnel?
No. Genie generates image and video ad units from your product and brand records, with the copy included. You can run a full creative testing program without an in-house designer or a production budget.
Can FabFunnel pull from my product catalog?
Yes. Connect a Shopify store and products sync automatically. For non-Shopify stores, you can add products manually. Each product record carries its own knowledge base and reference winner ads, and Genie reads the record plus its sibling variants when it generates.
Which platforms does FabFunnel support for ecom?
Launching on Meta, which covers Facebook and Instagram, plus TikTok and NewsBreak. Reporting also covers Google, Snapchat, OpenAI Ads, and BIGO, so spend you run there appears in the same view even though you do not launch to them from FabFunnel.
How is the creative grounded in my brand?
Brand guidelines live on your brand record: voice, color palette, typography and audience. A knowledge base holds your must-include and must-avoid phrases. You can set an instruction once at category level and override it per brand or per product.
What stops a campaign from overspending?
Automation rules. Set a condition on ROAS, CPA, CTR or spend, pick an action, and choose how often it evaluates. Budget increases take an optional dollar limit, so a percentage rise stops where you tell it to. That is ecommerce ad management on rules you set.
What makes FabFunnel an ecommerce advertising platform rather than an ad tool?
It covers the whole loop for a catalog business: creative generated from product records, campaigns built across every SKU, rules protecting spend, and reporting across all of it. An ad tool does one of those.
Is FabFunnel the right ad platform for my ecommerce store?
That depends on what is slowing you down. If it is creative production and launch speed across a large catalog, this is built for exactly that. If your spend sits mostly outside Meta, TikTok, and NewsBreak, a broader platform may fit better.
Is there a free trial?
Yes. Growth Starter and Pro include a 7-day free trial. A valid payment card is required to start, and the first charge is taken on day 8 unless you cancel before the trial ends. Starter is $349 a month and Pro is $599 a month.