Facebook Ads
Facebook Ads Reporting Tool: What Agencies Should Look For Beyond Basic Metrics
Quick Answer: Agencies need a facebook ads reporting tool that consolidates every client account into one view, presents numbers in a format…
FabFunnel blog
Guides for teams that test ads at volume.
Practical guides on Meta, TikTok and NewsBreak ads, creative testing and running campaigns at volume, from the team behind FabFunnel.
Media Buyers
Media Buying Platform vs In-House Media Buying: Which Saves More Time?
Quick Answer: A media buying platform saves more time for teams running paid campaigns across multiple accounts or channels, because it collapses…
AI Tools
Best Ad Design Tool for Performance Marketers in 2026
Quick Answer: The right ad design tool for performance marketers is the one that produces many on-brand variants quickly and connects that…
TikTok Ad
TikTok Ad Types: Which Format Should You Use for Your Budget?
Quick Answer: For a small or starting budget, In-Feed Ads and Spark Ads are the practical TikTok ad types to test with,…
TikTok Ad
TikTok Ads for Dropshipping: What Works in 2026
Quick Answer: TikTok ads for dropshipping work in 2026 when creative testing speed matches the platform’s discovery-driven feed: many cheap, UGC-style variations…
TikTok Ad
TikTok Shop Ads: How Ecommerce Brands Can Drive Direct Sales
Quick Answer: TikTok Shop Ads are ad units that link directly to in-app checkout on TikTok Shop rather than sending viewers to…
TikTok Ad
Spark Ads on TikTok: How They Work and Why Agencies Use Them
Quick Answer: Spark Ads on TikTok let brands and agencies pay to boost an existing organic post, either their own or a…
TikTok Ad
TikTok Ads for Business: A Step-by-Step Setup Guide
Quick Answer: A first TikTok for Business ads campaign needs four things: a Business Account with billing connected, one campaign objective tied…
TikTok Ad
Advertising on TikTok: Costs, Formats and How to Get Started
Quick Answer: Advertising on TikTok means running paid campaigns through TikTok Ads Manager, with cost driven by an auction bidding model, audience…
TikTok Ad
How to Create a TikTok Ad Account (Beginner’s Guide)
Quick Answer: To create a TikTok ad account you need a business email address, basic business details such as legal name and…
TikTok Ad
TikTok Business Manager: What It Is and How to Set It Up
Quick Answer: TikTok Business Manager (officially TikTok Business Center) is a central account that manages ad accounts, team access, and shared assets…
TikTok Ad
TikTok Ads Manager: Full Setup Walkthrough for New Advertisers
Quick Answer: TikTok Ads Manager is TikTok’s self-serve advertising platform for creating accounts, structuring campaigns, and launching ads. Setup involves registering an…