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Video Analysis Fab AI

Know exactly why your video ad works. Or doesn't.

Most video ad analysis is subjective. "The hook felt weak." "The CTA wasn't clear." Video Analysis gives you the structured breakdown behind those instincts: hook content, psychological principle, script timeline, and marketing framework analysis across your TikTok and Meta video ads. Fix what's actually wrong, not what looks wrong.

Part of Fab AI

The problem it solves

Why video ads underperform without data

Gut feel is not diagnosis

You know it underperformed. You don't know where

Low ROAS tells you a video didn't work. It doesn't tell you whether the hook was wrong, the structure was off, or the offer wasn't clear enough. That diagnosis requires breaking the video down.

Creative feedback is guesswork

Without a structured breakdown, every creative debrief is opinion-based. You fix the wrong things, run another variation of the same mistake, and spend again.

Scaling a winner without understanding it is expensive

You scale what worked but can't replicate the specific elements that drove performance. The next video is built on a guess.

How it works

From video to actionable diagnosis

01

Connect or upload your video ad

Connect your Meta or TikTok account and select a video ad, or upload directly. Works on existing ads you're running or testing.

02

Get the structured breakdown

Video Analysis extracts the hook and its psychological principle, and lists the advantages claimed in the video.

03

Fix what the data tells you

See the hook, the structure, and the framework behind the video. Identify what's working and what to fix. Then rebuild the specific element, not the whole creative.

What it analyses

What Video Analysis surfaces

Hook

Hook Analysis

Video Sage extracts the opening hook from your video ad and identifies the psychological principle it uses: audience identification, curiosity gap, social proof, urgency.

Script

Script and storyboard breakdown

Generates a scene-by-scene script breakdown with dialogue timestamps: every line, when it appears, and what it says. Toggle to Storyboard view for a visual scene-by-scene layout.

Scenes

Scene-by-scene breakdown

The video is segmented into scenes. Each scene is scored for retention. Identify which scenes hold viewers, which lose them, and which you can cut without impact.

CTA

CTA performance

See whether your call to action lands at peak engagement or during a retention drop. A CTA during a drop performs worse than the same CTA at peak.

Before / after

What changes when you have video data

Without this
With FabFunnel
Without FabFunnel: Know a video underperformed, no idea what the structure looked like
With FabFunnel: Script breakdown with timestamps shows exactly what was said, when, and in what order
Without FabFunnel: Creative feedback based on opinion and instinct
With FabFunnel: Identifies the hook, the psychological principle, and the advantages claimed. Structured diagnosis, not gut feel
Without FabFunnel: Rebuild the whole video because something didn't work
With FabFunnel: Fix the specific element the analysis identifies: weak hook, wrong framework, missing advantages
Without FabFunnel: Scale a winner without knowing what made it work
With FabFunnel: Marketing framework analysis shows why it worked structurally. Replicate it in the next brief
Works best with

Where Video Analysis fits in the workflow

Social proof

What buyers say about Video Analysis

Fab AI

"We stopped guessing why videos underperformed. The breakdown showed our CTA was landing in a retention drop. We moved it to the peak and rebuilt nothing else."

Lena K.
Creative strategist, performance team
Hook
and the principle behind it
Scenes
scored one by one for retention
AIDA, PAS
framework analysis
FAQ

Common questions about Video Analysis

Everything you need to know about how Video Analysis reads your video ads and shapes the next round. Can't find what you need?

Talk to us →
Does Video Analysis generate video?
No. Video Analysis analyses your existing video ads. It does not create or generate new ones. For video creation, see Creative Generations.
Which platforms does it cover?
Meta, TikTok and NewsBreak ads. Analyse videos across platforms from the same interface.
What does it actually show?
Hook content and the psychological principle behind it, advantages claimed in the video, a scene-by-scene script breakdown with dialogue timestamps, storyboard view, and marketing framework analysis (AIDA, PAS, etc.). Structured output, not general feedback.
Is Video Analysis part of the standard plan?
Video Analysis is part of Fab AI. See the Fab AI page for pricing and plan details.

Stop rebuilding the wrong things.

Understand the structure behind your video ads. Fix what's actually not working.

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