Invite-only Networking Party • 27 July • New York • Limited seats • Request your invite on Luma • Meet us at ASE Table #2600 • View Details     Invite-only Networking Party • 27 July • New York • Limited seats • Request your invite on Luma • Meet us at ASE Booth #2600 • View Details    
Automation

Your campaigns don't stop at night. Your automation shouldn't either.

Every hour you're not watching your campaigns, budget is either draining on losers or sitting untouched on winners. FabFunnel's automation rules run 24/7 across Meta, TikTok, and NewsBreak: pausing what's hurting, scaling what's working, without waiting for your next manual check.

14-day free trial · No contract

The problem it solves

What happens without automation

The overnight tax

Budget bleeds overnight

A campaign misses CPA by 3x from midnight to 7am. You catch it in the morning. That's hours of wasted spend no manual check can recover.

Winners lose momentum while you're busy

A campaign hits its ROAS target but sits at the same budget for days because you haven't got around to scaling it.

Manual rules don't scale across platforms

Separate dashboards for Meta, TikTok, and NewsBreak. You can't apply consistent rules across all three without a tool built for it.

How it works

Set it once. Runs forever.

01

Define your conditions

Set performance triggers: CPA exceeds threshold, ROAS drops below target, CTR falls under benchmark, spend hits a cap. Any metric in your reporting can be a condition.

02

Set the action

Choose what happens: pause, scale budget, duplicate ad set, send Slack alert, or a combination. One condition can trigger multiple actions.

03

Let it run

Rules execute automatically across Meta, TikTok, and NewsBreak. You get notified when actions fire. Campaigns managed around the clock without a human watching.

Rule examples

What automation rules look like in practice

Protect budget

IFCPA > $40
THENPause campaign

Scale winners

IFROAS > 3.0
THENIncrease budget by 20%

Watch spend

IFSpend > $500
THENSend Slack alert

Kill slow starters

IFCTR < 1% after 1,000 impressions
THENPause ad set

Expand what works

IFConversions > 10, CPA < $25
THENDuplicate ad set

Time-based pause

IFTime is between 1am and 6am
THENPause all campaigns
Rule types breakdown

What you can automate

Protection

Auto-pause underperformers

Set a CPA cap, a ROAS floor, or a CTR threshold. When a campaign crosses the line, it pauses automatically, before it bleeds further. Works across Meta, TikTok, and NewsBreak simultaneously.

Growth

Auto-scale winners

When a campaign hits its ROAS target, increase budget automatically by a fixed amount or percentage. Scale before the audience window closes, without waiting for your next manual review.

Expansion

Clone top performers

When a campaign hits performance targets, automatically duplicate it into a new ad set with fresh parameters. Expand what's working without manually rebuilding the structure.

Signal

Alert rules

Get notified when something significant happens: spend spikes, ROAS drops suddenly, a winner emerges. Trigger Slack notifications or email alerts so you act on the signal without watching dashboards.

Timing

Schedule-based rules

Pause campaigns during low-conversion hours. Increase budgets before your highest-traffic windows. Rules run on a schedule, not just performance triggers.

Platforms

Cross-platform, one rule set

Same rule logic applies across Meta, TikTok, and NewsBreak from one interface. Set it once, it runs everywhere.

Before / after

What changes when automation runs instead of you

Without this
With FabFunnel
Without FabFunnel: Campaign misses CPA by 3x overnight, caught in the morning
With FabFunnel: Auto-pause fires within minutes of threshold being crossed
Without FabFunnel: Winning campaign sits at same budget for days
With FabFunnel: Auto-scale fires when ROAS target is hit. No waiting for manual review
Without FabFunnel: Rebuild rules separately in three platform dashboards
With FabFunnel: One rule set across Meta, TikTok, and NewsBreak from one interface
Without FabFunnel: Check dashboards manually to find what needs attention
With FabFunnel: Alert rules notify you when something needs your judgment. You act, not hunt
Works best with

Where Automation fits in the workflow

Social proof

What buyers say about FabFunnel Automation

"The 2am budget bleed just stopped happening. Auto-pause caught a campaign that missed CPA by 3x overnight, and I read about it in the log the next morning, not in the invoice."

Marco D.
Performance lead, DTC brand
24/7
rules watching every campaign
Minutes
from threshold to action
3
platforms, one rule set
FAQ

Common questions about FabFunnel Automation

How Automation watches your campaigns and acts on them without you in the loop. Can't find what you need?

Talk to us →
Do automation rules run on Meta, TikTok, and NewsBreak?
Yes. Same rule set applies across all three simultaneously. No rebuilding rules in each platform.
How often do rules check and execute?
Rules evaluate continuously and execute as soon as a condition is met.
Can one rule trigger multiple actions?
Yes. A single condition can trigger multiple actions: pause, alert, and log all from one trigger.
Can I set rules based on time of day?
Yes. Schedule-based rules let you set conditions based on time windows, not just performance thresholds.

Your budget is running right now. Is anyone watching it?

14-day free trial. No contract. Set your first automation rule today.

Newsletter

Get the inside track on growth

Creative tips, ad playbooks, and product updates, delivered straight to your inbox.

No spam. Unsubscribe anytime.

app.fabfunnel.com
DashboardKeep track of your campaigns and earnings
New campaign
Goals$10,500+24%
Revenue$8,400+18%
Spend$3,800−14%
Profit$4,600+8%
Total balance$230.8K +24%
RevenueSpend
$146.8KMay 20
Lead in
Isabella Rossi$2,100 · High
Scheduled
Sam Rivera$1,500 · Med
In negotiation
Nina Patel$3,100 · Low