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Industry Insights

Your competitors already know what scales. Now you do too.

Most ad testing is just spending money on guesses. Industry Insights shows you what's actually running in your niche on Meta: competitor ads, creative formats, angles gaining traction. Your next test starts from signal, not from scratch.

14-day free trial · No contract

The problem it solves

The cost of testing blind

Guesswork is expensive

Every test starts from a guess

You don't know which angle competitors are running, which formats are getting traction, or which offers are scaling in your niche. So you guess and pay to find out.

By the time you find a winner, it's saturated

The creative angle that took 3 weeks to find has been running in your vertical for a month. You're late to the signal.

No visibility into what's actually working

The Meta Ads Library shows you what ads exist. Not what's running at scale, not what's gaining traction, not what to watch.

How it works

Find the signal before you spend on the test

01

Browse your niche

Open Industry Insights and filter by your vertical. See what competitor ads are running on Meta right now: creative formats, hooks, offers, landing page angles. Updated continuously.

02

Track and save what matters

Save ads to Boards. Track specific competitors in the Competitors tab. Follow a My Feed of the ads and advertisers you care about. Your intelligence layer builds over time.

03

Go from insight to live campaign

Spot an angle worth testing? Hit "Generate Variations" on any static ad to push it directly into Creative Generations. Brief, variations, Bulk Launcher, without leaving FabFunnel.

What buyers use it for

Four things performance marketers do with Industry Insights

Find new hooks

See which opening angles competitors are testing in your niche right now: hooks, offers, pain points, social proof formats. Before you spend testing your own from scratch.

Validate ideas before spending

Check whether a creative concept already exists in-market. If it's been running for months, it's validated. If nobody's running it, you're either early or wrong. Industry Insights helps you tell the difference.

Spot trends before they saturate

See patterns emerging in your vertical before they become obvious. A creative format picking up traction across multiple advertisers is a signal. Industry Insights surfaces it before you'd notice on your own.

Build a strategic swipe file

Save ads to Boards organised by niche, offer type, creative format, or client. Build a living reference your whole team can pull from when briefing new campaigns. Not a screenshot folder, a searchable intelligence system.

Capability breakdown

What's inside Industry Insights

Discover

Browse the full ad feed

Browse the full ad feed filtered by niche, format, or keyword. See what's running in your vertical on Meta right now, live and continuously updated. Starting point for every intelligence session.

My Feed

Your personalised intelligence stream

Follow specific advertisers and ad categories. My Feed surfaces new ads from accounts and verticals you're tracking. Your personalised stream without browsing the full library every time.

Competitors

Track competitors automatically

Enter a competitor's page or domain. FabFunnel pulls their active Meta ads automatically. Track what they're running, how long it's been live, and when something new launches.

Saved Ads and Boards

Build a living swipe file

Save any ad to a Board. Organise by campaign, angle, client, or anything else. Boards become your swipe file: a living reference of angles worth testing. Shareable with your team.

Generate Variations

From insight to your own creative

See a static ad worth testing? Click "Generate Variations." The concept feeds directly into Creative Generations for your own variations. Insight to creative in one step.

Chrome Extension

Capture ads while you browse

Capture competitor ads while browsing Facebook and Instagram naturally. The extension saves ads you encounter organically to your Industry Insights library. No manual searching required.

Before / after

What changes when you stop testing blind

Without this
With FabFunnel
Without FabFunnel: Guess which creative angle to test next, pay to find out
With FabFunnel: Browse what's running in your niche on Meta before spending a dollar
Without FabFunnel: Manually check competitor Facebook pages for new ads
With FabFunnel: Competitors tab auto-pulls their active Meta ads. Notified when something new launches
Without FabFunnel: Screenshot ads into a folder, lose track of them
With FabFunnel: Save to Boards: organised, labelled, searchable, shareable
Without FabFunnel: Spot a good angle and rebuild it from scratch
With FabFunnel: Hit "Generate Variations." Goes directly into Creative Generations
Works best with

Where Industry Insights fits in the workflow

Social proof

What buyers say about Industry Insights

"We stopped guessing on creative angles. Our best hook of the quarter came from watching what three competitors were scaling, then making it ours in Creative Generations."

Priya S.
Growth marketer, ecommerce
Live
Meta feed, updated continuously
Boards
a swipe file your team shares
1 click
from insight to variations
FAQ

Common questions about Industry Insights

What media buyers ask about Industry Insights before using competitive and market signal to plan campaigns and creative. Can't find what you need?

Talk to us →
Which platforms does Industry Insights cover?
Meta only currently: Facebook and Instagram ads. TikTok and NewsBreak are on the roadmap.
How current is the ad data?
The feed is updated continuously. You are seeing ads actively running on Meta, not a historical archive.
Can I track specific competitors automatically?
Yes. Enter a competitor's page or domain in the Competitors tab. FabFunnel pulls their active Meta ads and flags new launches.
What is the Chrome Extension for?
Captures competitor ads you encounter while browsing Facebook and Instagram naturally. Saves them to your library without manual searching.
Can I go from a saved ad directly to generating my own variations?
Yes. Click "Generate Variations" on any static ad to send it directly into Creative Generations.

Stop spending to find what's already working.

14-day free trial. No contract. Start building your creative intelligence today.

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