Most AI tools give you advice based on general knowledge. Co-Pilot gives you advice based on your actual campaign data: your spend, your ROAS, your CPA, your CTR across Meta, TikTok, and NewsBreak. It surfaces proactive recommendations on your dashboard, generates charts on demand, and answers specific questions about what's happening in your accounts right now.
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"Improve your CTR" is not advice. Useful strategy requires knowing your actual CTR, your actual spend, your actual conversion rate, and what those numbers mean for your specific situation.
The dashboard shows you ROAS dropped 30%. It doesn't tell you whether that's a creative problem, an audience problem, a bid problem, or seasonal. Diagnosis takes time you don't always have.
Standard reporting tells you what happened. You need to know what to do about it. Co-Pilot bridges that gap: from data to recommendation, backed by real numbers.
Co-Pilot analyses your live campaign data continuously. The recommendations panel on your dashboard surfaces specific actions, with the reasoning and account numbers behind each one. Always visible, always current.
Open the Co-Pilot chat and ask in plain language. "Show me a chart of my top 10 Facebook campaigns by spend this week." It pulls from your live data and responds with charts, tables, or analysis.
Co-Pilot recommendations connect to action. A budget reallocation recommendation links to your campaigns. A creative suggestion connects to Creative Generations. Intelligence that leads somewhere, not just insight that sits there.
Co-Pilot analyses your live account data continuously and surfaces specific recommendations with clear reasoning. Here is how each recommendation is structured, with examples of the types it generates:
Co-Pilot identifies which campaigns are producing conversions at your target CPA and which are draining budget. It calculates the spread between your highest-CR and lowest-CR ad sets and flags where shifting spend would lower your blended CPA.
Co-Pilot monitors aggregate CTR, CPC, and CPM across your account. When these metrics drift from your account benchmarks, it flags the gap and links the issue to specific creative sets or placements where the drop is concentrated.
Co-Pilot tracks your click-to-conversion rate across campaigns. When CVR sits below your account average, it surfaces the gap and points to where post-click friction (landing page, load time, CTA) is likely the cause rather than the ad itself.
Co-Pilot identifies when CPM is elevated relative to your historical account baseline. It surfaces which placements or audience configurations are generating costly impressions with low conversion contribution, and flags them for targeting refinement.
The recommendation types above reflect the categories Co-Pilot analyses: budget allocation, creative performance, conversion rate, and audience efficiency. The specific recommendations, reasoning, and suggested actions are generated fresh from your live account data every time. No two accounts see the same output.
Ask for a bar chart, line chart, or table for any metric across any time period. Returns a formatted chart, no building in Sheets required.
Ask for budget recommendations across any platform for any time window. Returns specific campaign-level recommendations with reasoning.
Ask about performance across multiple platforms in one query: date, platform, spend, impressions, link clicks, CPM, and CTR. One response.
Ask specific diagnostic questions. Co-Pilot references your actual CTR, explains what's driving it, and suggests specific actions.
Reporting data is what Co-Pilot analyses. The richer your data, the better the recommendations.
Explore Multi Ad Account ReportingCo-Pilot tells you what rules to build. Automation runs them 24/7.
Explore AutomationCo-Pilot flags a creative problem. Creative Generations produces the fix.
Explore Creative Generations"The recommendations panel is the first thing I check every morning. It reads my accounts so I do not have to dig, and every suggestion comes with the numbers behind it."
How the AI Co-Pilot recommends actions and answers questions across your campaigns. Can't find what you need?
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