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For ecommerce

More creative tests. Less creative work.

Whether you're a solo DTC founder or running an ecom brand team, the same problem shows up: too much time on campaign operations, not enough on what actually moves revenue. FabFunnel handles the infrastructure with creative at scale, fast launches and automated rules, so you can focus on the products and the margins.

14-day free trial · No contract

The bottlenecks

Where ecom campaigns break down

Three ways momentum dies

Creative production slows every launch

Waiting on a designer or agency. Days lost per launch. The offer window closes while assets are in review.

Can't test enough angles

Budget goes to a handful of creatives per product. You're guessing, not testing.

Campaigns bleed budget unmonitored

You're running the business. Nobody is watching dashboards at midnight.

Who it's for

Built for both DTC founders and ecom brand teams

Solo DTC founder

Running ads yourself: every hour on setup is an hour not spent on product or customers.

  • Creative production slows every launch
  • Can't test as many angles per product as you need to
  • No time to monitor campaigns around the clock

Ecom brand team

You have a team, but coordination costs eat into the launch speed you need.

  • Creative review cycles delay launches
  • Reporting is fragmented across platforms
  • Scaling adds manual work, not less
The workflow

How FabFunnel fits your ecom workflow

Creative Generation

Genie, your creative team in a prompt

Turn your product into multiple ad formats without a creative team. Image, carousel and UGC style video, all from one interface. Test more angles per product per launch.

Explore Creative Generation
Bulk Launcher

Launch 100+ variations in minutes

Launch 100+ campaign variations across Meta, TikTok and NewsBreak in minutes. Product launch, new creative angle, seasonal campaign: what used to take half a day now takes one run.

Explore Bulk Launch
Industry Insights

See what your category is running

See what ecom brands in your category are running on Meta. Track competitor creative over time. Find angles getting traction before you spend on testing yours.

Explore Industry Insights
Automation rules

Your ROAS guardrails, on duty 24/7

Set rules around your ROAS and CPA targets. Campaigns that miss get paused. Campaigns that win get more budget. Runs overnight so you're not babysitting ad accounts at midnight.

Explore Automation
Multi Ad Account Reporting

Every platform, one dashboard

Your Meta, TikTok and NewsBreak performance in one dashboard, updated every 15 minutes. See exactly where ad spend is going and what is returning.

Explore Reporting
AI Co-Pilot

A second opinion on every launch

Ask what's underperforming and why. Get budget reallocation suggestions based on your live campaign data. Most useful during launches when you're moving fast and need a second opinion.

Explore Co-Pilot
Before / after

Ecom campaign ops: before and after

Without FabFunnel
With FabFunnel
Without FabFunnel: Wait days for creative from a designer or agency
With FabFunnel: Genie generates product ad variations the same day. Launch ready immediately.
Without FabFunnel: Set up each campaign variation by hand across platforms
With FabFunnel: Bulk Launcher deploys 1000+ variations across Meta, TikTok and NewsBreak in one run
Without FabFunnel: Check Meta, TikTok and NewsBreak separately to review performance
With FabFunnel: One dashboard. All three platforms. 15 minute sync.
Without FabFunnel: Campaigns burn budget overnight with no one watching
With FabFunnel: Automation rules handle it. Set conditions once and it runs 24/7
Without FabFunnel: Guess what ad angles competitors are using in your category
With FabFunnel: Industry Insights shows what's live in your category on Meta
The outcomes

What changes when ecom brands run on FabFunnel

10x
More creative variations per launch
vs. manual production
80%
Less time on campaign setup
Bulk Launcher vs. manual
24/7
Campaign monitoring covered
Automation rules handle it

Illustrative figures. Results vary by account and category

Customer story

What ecom brands say

"We used to run ads for our top ten products because that's all we could produce for. FabFunnel put the whole catalogue in play. Every SKU gets creative, a campaign and rules watching it. Our best seller last quarter was a product we'd never advertised before."

Maren Kolb
Head of Growth, Cardinal Home (1,400 SKU home goods store)
45 → 380
ads live across the catalogue
3.1×
blended ROAS after 8 weeks
22 hrs
ops time saved per week
FAQ

Common questions from ecom brands

Everything ecommerce and DTC teams ask before running ads across their full catalog with FabFunnel. Can't find what you need?

Talk to us →
Do I need a creative team to use FabFunnel?
No. Genie generates product ads (images, carousels and UGC style video) from your product and brand inputs. You can run a full creative testing program without an in house designer or production budget.
Can FabFunnel pull from my product catalog?
Genie uses your brand guidelines and product inputs to generate ad creative. For specific catalog integration questions, ask the team on a demo call.
Which platforms does FabFunnel support for ecom?
The FabFunnel AI advertising platform supports Meta (Facebook and Instagram), TikTok and NewsBreak.
Is there a free trial?
Yes. 14 days with full platform access. Starter ($349/mo) includes 200 Genie credits per month; Pro ($599/mo) includes 400. Full details on the pricing page.

Your next product launch deserves better than a manual campaign setup.

14-day free trial. No contract. Get your first product ads live today.

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app.fabfunnel.com
DashboardKeep track of your campaigns and earnings
New campaign
Goals$10,500+24%
Revenue$8,400+18%
Spend$3,800−14%
Profit$4,600+8%
Total balance$230.8K +24%
RevenueSpend
$146.8KMay 20
Lead in
Isabella Rossi$2,100 · High
Scheduled
Sam Rivera$1,500 · Med
In negotiation
Nina Patel$3,100 · Low