Expanding to a new ad platform usually means hiring for it – someone who knows the quirks, the setup, the reporting. AdSparks wanted to run Meta, TikTok, and NewsBreak without standing up a separate team for each. FabFunnel let them treat every platform as one workflow, so the team they had could cover the ground a much larger one used to.
The Challenge
AdSparks saw the opportunity in running across more platforms – more inventory, more audiences, more room to find what works. But each platform had its own ad manager, its own setup steps, its own reporting. Adding one meant either hiring a specialist for it or stretching the existing team thin across tools that didn’t share a thing.
That math made expansion expensive before a single campaign ran. The platform wasn’t the hard part. The operational overhead of adding it was.
“We were able to expand into different platforms without expanding our team.”
— Parag Chawla, AdSparks
The Build
Instead of running a separate process per platform, AdSparks built once and launched everywhere. Creatives are generated and stored in one library. Campaigns push to Meta, TikTok, and NewsBreak from the same launch flow. Reporting lands in a single view across every account and platform. A buyer who knows the FabFunnel workflow can run all three – no platform-specific hire required.
Features used: Bulk Campaign Launcher, Genie (Creative), Multi Ad Account Reporting, Automation
Before
- A separate ad manager for each platform
- New platform meant a new hire or a stretched team
- Reporting reconciled platform by platform
- Expansion cost grew with every channel
After
- Build once, launch to Meta, TikTok, NewsBreak
- Same team covers every channel
- One reporting view across all platforms
- Adding a platform stopped meaning adding people
The Outcome
AdSparks expanded its platform footprint without expanding its team – because the work of running a new platform stopped being separate work. The same people now cover more channels from one place, and the cost of testing a new platform is a workflow change, not a hiring plan.
Expansion went from a staffing decision back to a marketing one.