Generative AI
Common Mistakes to Avoid When Using Generative Ai for Marketing
Generative AI for marketing produces output fast enough that mistakes compound before anyone notices the pattern. A single off-brand image is a…
FabFunnel blog
Guides for teams that test ads at volume.
Practical guides on Meta, TikTok and NewsBreak ads, creative testing and running campaigns at volume, from the team behind FabFunnel.
AI Ad Creative
Shopify Brands: How Fabfunnel Pulls Your Product Catalogue into Ad Creatives Automatically
Ecommerce brands with large catalogues face a specific version of the creative problem. It’s not that you lack ideas for ad creatives,…
Creative Generation
The Brief Is Dead: How Ai Creative Generation Works When It Already Knows Your Brand
A creative brief exists to answer one question over and over: what does this brand look and sound like, applied to this…
Creative Generation
How to Feed Your Brand DNA into an AI Creative Tool
Most AI creative tools ask you to describe your brand in a prompt. Colors, tone, style references, typed out fresh every time…
AI Ad Creative
Why Your Ai Ad Creatives Don’t Look On-Brand (And How to Fix It with a Single URL)
The complaint shows up the same way almost every time: the AI ad creatives are technically fine, well-composed, decent copy, nothing broken,…
Ad Campaigns
How Performance Teams Manage Multi-Platform Ad Campaigns Without Switching Tools
Running ad campaigns across Meta, TikTok, and a third or fourth platform used to mean living in three or four separate dashboards,…
Competitor Ads
How to Analyze Competitor Ads and Improve Your Creative Strategy
Every advertiser in a competitive category is running the same implicit test: whoever spots a winning angle first and adapts it fastest…
Performance Marketing
10 Workflow Automations Every Performance Marketing Team Should Use
Most performance marketing teams automate the obvious things first: bid adjustments, basic reporting exports, maybe a Slack alert when a campaign underspends.…
Launch Ads
From Brief to Live Campaign in Minutes: How Fabfunnel Changes the Way Teams Launch Ads
The gap between “we have a creative brief” and “the campaign is live” is where most performance teams lose their week. A…
Media Buyers
How Bulk Ad Launching Helps Media Buyers Scale Faster with Fewer Errors
Ask a media buyer where launch errors actually happen and the answer is rarely strategy. It’s the mechanical repetition: building the fifth…
Creative Generation
Why Fast Iteration Beats Perfect Creatives in Paid Social
A perfect ad that takes two weeks to produce loses to a good ad that ships today and gets refined tomorrow. That’s…
Meta Ads
Creative Velocity Vs Creative Quality: What Actually Wins on Meta
Media buyers tend to fall into one of two camps. One says ship fast, test everything, let the data decide. The other…