Legal
Cookie Policy
How fabfunnel.com uses cookies and similar technologies, and how you can control them. Last updated: October 12, 2026.
What cookies are
Cookies are small text files stored on your device when you visit a website. We also use similar technologies, such as local storage and pixels. In this policy, we call all of these cookies.
This policy covers the FabFunnel website at fabfunnel.com. The FabFunnel app may use additional cookies that are needed to sign you in and run your account.
How we use cookies
- Necessary: required for the site to work, such as remembering your cookie choices. These are always on.
- Functional: live chat and support features.
- Analytics: help us understand how visitors use the site, so we can improve it.
- Marketing: measure the performance of our ads and show you relevant ads on other sites.
We only set functional, analytics and marketing cookies after you allow them. Google Tag Manager loads these tools according to your choices.
Cookies we use
| Category | Provider | Cookie | Purpose | Duration |
|---|---|---|---|---|
| Necessary | FabFunnel | ff_consent | Remembers your cookie choices | 6 months |
| Functional | Zoho SalesIQ | Zoho SalesIQ cookies and local storage | Runs the live chat widget and remembers your chat session | Set by Zoho |
| Analytics | Google Analytics 4 | _ga, _ga_<ID> | Counts visits and shows how visitors use the site | Up to 2 years |
| Analytics | PostHog | ph_<project>_posthog | Product analytics and session recordings that help us improve the site | Up to 1 year |
| Marketing | Meta Pixel | _fbp | Measures the results of our Meta ads and helps show relevant ads | Up to 3 months |
| Marketing | Google Ads | _gcl_au | Measures conversions from our Google ads | Up to 3 months |
Durations are the provider defaults and may change. Third-party providers process data under their own privacy policies.
Embedded services
Some pages include services from other providers. They may set their own cookies when you use them:
- Calendly on the Book a demo page, when you book a call.
- Zoho Campaigns when you sign up for our newsletter.
Managing your choices
You can change your choices at any time from Cookie settings, also linked in the footer of every page. You can also block or delete cookies in your browser settings. Blocking necessary cookies may stop parts of the site from working.
Changes and contact
We may update this policy when the tools we use change. The latest version is always on this page.
Questions? Email support@fabfunnel.com. See also our Privacy policy.