Starter
For small teams testing across a handful of accounts.
$349/mo
or $291/mo billed yearly
- 5 ad accounts
- 200 Genie credits a month
- 10 automation rules
- 5 Industry Insights competitors
- Every module included
Pricing
Every module on every plan. Scale when you’re ready.
Research, creative, launch and reporting in one workflow, on every plan. Plans scale on users, ad accounts, Genie credits, automation rules and Industry Insights competitors. Nothing else is held back.
7-day free trial on Growth Starter and Pro. Card required.
Billed monthly. Annual saves about 17%.
Plans and prices
Pro
RecommendedFor teams and agencies launching at volume.
$599/mo
or $499/mo billed yearly
- 15 ad accounts
- 400 Genie credits a month
- 25 automation rules
- 15 Industry Insights competitors
- Every module included
Enterprise
For larger operations that need custom limits.
Tailored trial · Talk to sales
Custom
Pricing and limits built around your operation.
- Custom ad accounts
- Custom Genie credits a month
- Custom automation rules
- Custom Industry Insights competitors
- Every module included
FAB AI
Just the AI core
Not ready for the full platform? Research, analyze and create ads in one plan.
- Industry Insights
- Video Sage
- Genie
- 100 AI credits a month
Need more credits? Top up any time: 100 credits for $19.99. Top-up credits never expire.
Included in every plan
See it. Build it. Launch it. Manage it. All of it, on every plan.
Starter gets the same product as Pro. The difference is in the limits: ad accounts, Genie credits, automation rules and Industry Insights competitors.
01 See it
02 Build it
03 Launch it
Launch supported
Meta / TikTok / NewsBreak
Reporting only
Google / Snapchat / OpenAI Ads / BIGO
Connections
Voluum, RedTrack, ClickFlare and Everflow trackers (some in beta). Slack and Telegram notifications.
Credit estimator
How many credits does your testing need?
Set your monthly volume. We’ll estimate the credits, match a plan and tell you if you’d need top-ups.
How credits work
- Genie and Video Sage use credits. Industry Insights doesn’t. A Video Sage analysis costs 1 credit.
- Plan credits reset monthly. Annual plans get their credits every month.
- Top-ups: 100 credits for $19.99. Top-up credits never expire.
- Plan credits are used first, then top-up credits.
- At zero credits, anything that needs credits pauses and you are prompted to top up.
Compare plans
Same product. Different scale.
Every feature is on every plan. Pick the plan that matches your team, your ad accounts and your creative volume.
| Prices shown monthly | Starter $349/mo | Pro $599/mo | Enterprise Custom Book a demo |
|---|---|---|---|
| Ad accountsLaunch platforms. Reporting-only accounts don't count | 5 | 15 | Custom |
| Genie credits a month | 200 | 400 | Custom |
| Automation rule limit | 10 | 25 | Custom |
| Industry Insights competitor limit | 5 | 15 | Custom |
| Monthly price | $349/mo | $599/mo | Custom |
| Annual pricePer month, billed yearly | $291/mo | $499/mo | Custom |
| Billed yearly | $3,490 | $5,990 | Custom |
| Credit top-ups100 for $19.99. One-time, never expire | Included | Included | Included |
| 7-day free trialCard required; first charge on day 8. Starter & Pro | Included | Included | Tailored |
| Industry InsightsCompetitor ads on Meta, NewsBreak and SmartNews, offer maps, tracking tool detection | Included | Included | Included |
| Industry Insights Chrome extensionSave ads to boards | Included | Included | Included |
| Video Sage1 credit per analysis | Included | Included | Included |
| Genie image and video adsCreative, primary text and headline in every variation. Uses credits | Included | Included | Included |
| CatalogueBrand guidelines, products, knowledge base, Shopify sync | Included | Included | Included |
| Bulk Launcher on Meta, TikTok, and NewsBreakCampaigns × ad sets × ads, per ad account | Included | Included | Included |
| AI copy variants by promptRight in the launch flow | Included | Included | Included |
| Naming tokens, templates and tracker URLs | Included | Included | Included |
| Schedule or start paused | Included | Included | Included |
| Creative LibraryFolders you can launch | Included | Included | Included |
| Automation rulesCampaign, ad set, and ad level, on your schedule | Included | Included | Included |
| Budget ceilings on scaling rules | Included | Included | Included |
| Reporting on Meta, TikTok, and NewsBreak | Included | Included | Included |
| Reporting on Google, Snapchat, OpenAI Ads and BIGOReporting only | Included | Included | Included |
| Copilot (beta)Recommendations from reporting data | Included | Included | Included |
| Slack alerts when a rule fires | Included | Included | Included |
| TrackersVoluum, RedTrack, ClickFlare, Everflow (some in beta) | Included | Included | Included |
| NotificationsSlack and Telegram | Included | Included | Included |
Enterprise includes every module too, with custom pricing and limits. Book a demo to scope it.
Free trial
Try Growth Starter or Pro for 7 days. Keep it only if it earns its place.
7-day free trial on Growth Starter and Pro. Card required.
- Card required A valid payment card starts the trial. The first charge is taken on day 8.
- Starter & Pro Growth Starter and Pro include the 7-day free trial. Card required. Start testing from day one.
- Enterprise tailored Growth Enterprise trials, if offered, are sized with sales.
- No contract Growth plans carry no contract. Pay monthly, or annually to pay less.
Is there a free trial?
Growth Starter and Pro include a 7-day free trial. A valid payment card is required to start, and the first charge is taken on day 8 unless you cancel before the trial ends. Enterprise trials are tailored with sales. FAB AI plans do not include a free trial.
What are Genie credits?
Credits power Genie image and video generation and Video Sage analysis. A Video Sage analysis costs 1 credit. What a Genie generation costs depends on the model, the quality and, for video, the length. Industry Insights doesn’t use credits. Try the credit estimator to size your month.
What happens when I run out of credits?
At zero credits, anything that needs credits pauses and you are prompted to top up. Plan credits are used first, then top-up credits. So top-ups stay in reserve until your plan credits are spent.
Do unused credits roll over?
Plan credits reset every month. Annual plans get their credits monthly too. Top-up credits are different: they never expire.
How do top-ups work?
Buy 100 credits for $19.99 whenever you need more. They’re one-time purchases on top of your plan, and top-up credits never expire. Plan credits are used first, then top-up credits.
What counts as an ad account?
An ad account is one advertising account on an ad platform, for example one Meta ad account or one TikTok ad account, connected to FabFunnel. Only ad accounts on the launch platforms (Meta, TikTok, and NewsBreak) count toward your plan limit. Reporting-only accounts on Google, Snapchat, OpenAI Ads and BIGO do not. Starter includes 5 and Pro 15. Need more than that? Enterprise sets custom limits.
Can I switch plans?
Yes, and there’s no contract. Every plan has the same features, so switching only changes your limits: users, ad accounts, credits, automation rules and competitors. Upgrades take effect immediately, with a prorated charge for the rest of your billing period. Downgrades take effect at your next renewal.
How does annual billing work?
Annual plans are billed once a year: $3,490 for Starter and $5,990 for Pro. That’s about 17% less than paying monthly, or two months free. Annual plans renew at the annual rate. Growth Starter and Pro annual plans also include the 7-day free trial; a valid payment card is required, and the first charge is taken on day 8 unless you cancel before then.
Which platforms does every plan cover?
Every plan launches on Meta, TikTok, and NewsBreak. Reporting also covers Google, Snapchat, OpenAI Ads and BIGO, which puts those accounts next to your launch platforms. Launching on those four isn’t supported.
What does Enterprise include?
Every module, with custom pricing and custom limits on users, ad accounts, credits, automation rules and competitors. Book a demo and we’ll scope it with you.