Auto-pause underperformers
Set a CPA cap, a ROAS floor, or a CTR threshold. When a campaign crosses the line, it pauses automatically, before it bleeds further. Works across Meta, TikTok, and NewsBreak simultaneously.
Every hour you're not watching your campaigns, budget is either draining on losers or sitting untouched on winners. FabFunnel's automation rules run 24/7 across Meta, TikTok, and NewsBreak: pausing what's hurting, scaling what's working, without waiting for your next manual check.
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A campaign misses CPA by 3x from midnight to 7am. You catch it in the morning. That's hours of wasted spend no manual check can recover.
A campaign hits its ROAS target but sits at the same budget for days because you haven't got around to scaling it.
Separate dashboards for Meta, TikTok, and NewsBreak. You can't apply consistent rules across all three without a tool built for it.
Set performance triggers: CPA exceeds threshold, ROAS drops below target, CTR falls under benchmark, spend hits a cap. Any metric in your reporting can be a condition.
Choose what happens: pause, scale budget, duplicate ad set, send Slack alert, or a combination. One condition can trigger multiple actions.
Rules execute automatically across Meta, TikTok, and NewsBreak. You get notified when actions fire. Campaigns managed around the clock without a human watching.
CPA > $40
Pause campaign
ROAS > 3.0
Increase budget by 20%
Spend > $500
Send Slack alert
CTR < 1% after 1,000 impressions
Pause ad set
Conversions > 10, CPA < $25
Duplicate ad set
Time is between 1am and 6am
Pause all campaigns
Set a CPA cap, a ROAS floor, or a CTR threshold. When a campaign crosses the line, it pauses automatically, before it bleeds further. Works across Meta, TikTok, and NewsBreak simultaneously.
When a campaign hits its ROAS target, increase budget automatically by a fixed amount or percentage. Scale before the audience window closes, without waiting for your next manual review.
When a campaign hits performance targets, automatically duplicate it into a new ad set with fresh parameters. Expand what's working without manually rebuilding the structure.
Get notified when something significant happens: spend spikes, ROAS drops suddenly, a winner emerges. Trigger Slack notifications or email alerts so you act on the signal without watching dashboards.
Pause campaigns during low-conversion hours. Increase budgets before your highest-traffic windows. Rules run on a schedule, not just performance triggers.
Same rule logic applies across Meta, TikTok, and NewsBreak from one interface. Set it once, it runs everywhere.
Launch campaigns at scale, let automation protect and grow them.
Explore Bulk LauncherReporting surfaces what automation is acting on. Full visibility.
Explore Multi Ad Account ReportingCo-Pilot recommendations tell you what rules to build next.
Explore Co-Pilot"The 2am budget bleed just stopped happening. Auto-pause caught a campaign that missed CPA by 3x overnight, and I read about it in the log the next morning, not in the invoice."
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