For media buyers
Every account, every platform, run side by side.
Launch, rules and reporting across accounts
Launch on Meta, TikTok and NewsBreak
Great media buyers aren't the ones who watch more dashboards. They're the ones who catch the right signals early and act before the window closes. FabFunnel is Meta ads automation for media buyers, extended across TikTok and NewsBreak: data across your platforms, automation on rules you set, and an AI layer that recommends your next move.
7-day free trial on Growth Starter and Pro. Card required.
What eats a media buyer's day
Execution over judgment
Platform hopping
Separate logins for Meta, TikTok, and NewsBreak. Data in three places. No single view without pulling it together manually.
Campaigns run unmonitored
A bad campaign can burn a significant budget between checks.
Execution stealing strategy time
Duplicating campaigns, adjusting budgets, pulling reports. Work that has to get done but doesn't require your judgment.
Where it works
Three launch platforms, one way of working.
Launch, rules and reporting cover Meta, TikTok and NewsBreak. Google, Snapchat, OpenAI Ads and BIGO connect for reporting only.
Meta
Bulk launch across accounts, rules, and Creative Reporting for Meta alongside campaign, ad set and ad reporting.
TikTok
Bulk launch, relaunch and clone, rules from the same builder, and TikTok results in the same Reporting view.
NewsBreak
Status set at launch, custom locations, rules from the same builder, and new ads added to existing ad sets from Reporting.
Try it
Write a rule. See what it would do.
Pick the level, the condition, the action and the schedule. The summary reads back the rule the way the app does.
Turn off any ad set where CPA is above 60 over the last 7 days. Runs every 6 hours.
What it would do now
Four example ad sets.
| Name | Spend | CPA | ROAS | CTR | Budget | Result |
|---|---|---|---|---|---|---|
| US_broad_ugc-3 | $420 | $38 | 3.4 | 1.6% | $150 | No change |
| US_lal-1_static-2 | $380 | $72 | 1.2 | 0.9% | $120 | Turned off |
| CA_broad_reel-1 | $210 | $55 | 2.1 | 0.4% | $80 | No change |
| UK_int_demo-4 | $515 | $96 | 0.8 | 1.1% | $200 | Turned off |
2 of 4 ad sets match.
The math
One test, every account you run.
Set campaigns per account, ad sets per campaign and ads per ad set. Bulk Launcher builds the full structure for every ad account you pick.
Launch into several at once
Offers, geos, or angles
One ad set per audience
One ad per creative
Headline, primary text, description
- Campaigns
- 10
- Ad sets
- 30
- Ads
- 120
360 creative, audience and copy combinations in one launch
Fits the Starter plan Book a demo
Campaign count only, not a performance forecast. The multiplier matches the in-app calculation: campaigns per ad account × ad sets per campaign × ads per ad set.
Capabilities
Infrastructure for buyers who move fast
Meta ads automation for media buyers, with the same engine on TikTok and NewsBreak, handles the execution layer so your hours go to allocation calls instead of dashboard hopping.
- Every account, one screen
Multi ad account reporting
ROAS, CPA, CTR and spend across Meta, TikTok, and NewsBreak in a single dashboard. Data syncs every 15 minutes, so your Meta ads automation reports in the same view as every other channel. No more logging into three platforms to understand where your budget is going.
- Execution runs on your rules
Automation Rules
Set conditional rules that run on your schedule, at campaign, ad set, or ad level. Pause campaigns that miss CPA targets. Increase budgets on campaigns that hit ROAS thresholds, up to a dollar limit you set, and get Slack alerts when a rule fires. This is Facebook ad automation for media buyers, with the same rules extending to TikTok ads automation for media buyers and NewsBreak automation for media buyers.
- More tests, better data
Bulk Launcher
Test hypotheses fast. Push variations live in bulk across Meta, TikTok, and NewsBreak. More tests per week means better data. Better data means smarter allocation. When you need fresh angles, Genie produces multiple image and video variations per run, grounded in your Catalogue, and feeds them straight into the launcher.
- Know why a video underperforms
Video Sage
Frame by frame breakdown of video ads across TikTok and Meta. See the hook, the script, and the framework behind each ad. Stop guessing why a video underperforms.
- Read your vertical before you spend
Industry Insights
See what competitors are running in your vertical on Meta, NewsBreak, and SmartNews. Track ad creative over time. Identify angles gaining traction before you spend budget testing them yourself.
- Reads your accounts, not benchmarks
Co-Pilot (beta)
An AI layer that reads your actual campaign data, not a generic chatbot. Ask what's underperforming and why. Ask it to surface trends across accounts. It sits on top of your Meta ads automation, giving you a second opinion before you make a budget call.
Compared
A media buyer's day, before and after
The difference Meta ads automation for media buyers makes across a working day:
| Without FabFunnel | With FabFunnel |
|---|---|
| Open Meta Ads Manager, TikTok Ads and NewsBreak separately every morning | All platforms. Updated every 15 minutes. |
| Manually pause underperforming campaigns when you happen to catch them | Automation rules kill losers on your conditions. |
| Duplicate and adjust campaigns by hand across platforms | Bulk Launcher deploys variations in bulk. |
FAQ
Common questions from media buyers
The questions media buyers ask before trusting us with their testing velocity, pacing and spend. Can’t find what you need? Book a demo
How often does reporting data sync?
Every 15 minutes across Meta, TikTok, and NewsBreak into the unified dashboard.
Does Co-Pilot have access to my actual campaign data?
Yes. Co-Pilot (beta) reads the live data in your connected ad accounts, not on generic benchmarks. When it flags an underperformer or surfaces a trend, it’s based on what is happening in your accounts.
What does Video Sage analyze?
Scene by scene breakdown of TikTok and Meta video ads. It identifies the hook, the psychological principle behind it, the script, and the marketing framework. It analyzes existing videos. It does not generate new ones.
How does Meta ads automation for media buyers work across platforms?
You build rules with CPA caps, ROAS targets, auto pause, and auto scale for each account. The same engine powers Facebook ad automation for media buyers, TikTok ads automation for media buyers, and NewsBreak automation for media buyers, from one login.